Founded in 1985, Silma Software is specialized in software solutions for financial brokers, financial intermediaries, and asset management companies.

As a result of this acquisition, a new company - ObjectWay Investech Srl - totally controlled by ObjectWay Financial Software SpA , has been created. All Silma Software activities, clients and personnel have been transferred to the NewCo.

Luigi Tartaglino and Leonardo Mecchia , Silma Software shareholders , are both joining the Board of Directors of ObjectWay Investech.

This acquisition is part of ObjectWay Financial Software S.p.A consolidation strategy aimed at strengthening its market positioning in asset management solutions.

Leading asset management companies, including Anima Sgr, Prima Sgr, Symphonia Sgr and Unicasim, are all currently using products developed by Silma Software.

The Silma product offering will be integrated into ObjectWay Financial Suite (OFS) software platform and will strengthen its platform leadership positioning, offering integrated front-to-back solutions for wealth management services companies and for the financial institutions investment management business in general.

Luigi Marciano, ObjectWay Financial Software SpA President: "With today's acquisition we have completed our asset management offering for the financial broker segment. Major players in this sector are going through a consolidation process and are very interested in using specialized software platforms, as the one we provide. This acquisition is a key step in our effort to anticipate financial market trends and invest in market opportunities which will increase the value of our offering and strengthen our market positioning".

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Much to his satisfaction Luigi Marciano, ObjectWay President has declared: " We are very proud of these awards from World Finance. They underline the success of our strategic approach, to be excellent at combining Wealth and Investment Management business know-how with an in-depth technology expertise. The result has been the development of an innovative technology platform that provides advanced, flexible, customised and modular software solutions in Italy and abroad, mainly in Western Europe".

ObjectWay has been awarded by World Finance Technology Awards 2011 jury, because " ObjectWay solutions address two major financial market challenges: a margin increase and regulations compliance". Furthermore "ObjectWay has become a market standard in the private banking sector for customised software and technology solutions ". The jury has also expressed appreciation for " the high standard of ObjectWay advisory services and for the fact that banks can directly integrate those services with their own organisation, without the involvement of third parties".

World Finance and the Awards jury are convinced that nowadays innovation and technology are key drivers to investment decisions. Technology can be implemented at a low cost and can guarantee high efficiency, cost reduction and margin increase to current global institutions. World Finance Technology Awards identifies and selects individuals and companies which distinguish themselves for the best technology . During the awards cerimony, World Finance interviewed Luigi Marciano, CEO and President di Objectway Spa. The interview is available at http://www.worldfinance.tv/?s=objectway

World Finance (www.worldfinance.com) has a network of over 120.000 l readers - decision makers. Both the headline and the site are committed to high quality journalism and have managed to build through the years a reputation for excellence. World Finance enables readers to access continuously updated news drawn from the best financial information publishers, as Reuters and Financial News. World Finance magazine has launched the annual World Finance Award in 2007 to identify leaders who represent a reliable market performance benchmark and the best business and financial world practices The World Finance Award jury is headed by Alexander Redcliffe and uses a wide range of criteria and a critical approach built through a 175-year consolidated experience in financial journalism

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Cedacri has selected ObjectWay as its partner to offer a leading edge software platform that enables its client banks to deliver advanced and innovative financial advisory services to private clients. Cedacri is the Italian leading provider of IT services to the banking sector, and ObjectWay is the Italian leader and an emerging European reference player in the Wealth Management solutions space.

This partnership highlights the growing relevance/importance of Wealth Management for all players in the banking/financial institutions sector as a way to improve their customer relationship management and strengthen their competitive positioning. Cedacri has decided to serve the growing needs of its client banks by strengthening its financial advisory services dedicated to Private Wealth Management: the integration of Cedacri banking information system with ObjectWay OFS platform forms the basis for a customized and flexible approach to Private Wealth Management services.

ObjectWay's OFS Private Wealth Management software suite is available in two versions (Premiere and HNWI- HighNet Worth Individuals) and has been adopted by several financial institutions in Italy and in Europe. Premiere is primarily focused on the "affluent" client and offers a relatively simple and standardized service model, while HNWI has been developed to offer a more sophisticated service model addressing the needs of the High Net Worth individuals. OFS is based on a modular and scalable architecture where modules and services can be combined to create customized solutions.

Cedacri has integrated OFS with its bank information system to allow for on-line real time management of each client investment portfolio, compliance checks and execution of the investment recommendations as they are agreed with the client.

Gruppo Banca Etruria is the first Cedacri client that has adopted the OFS Private Wealth Management Suite, as a result of the partnership with ObjectWay. This solution enables the implementation of three financial advisory modules and supports financial advisory services in selecting the best customized client's investment portfolio. The partnership foresees the extension of OFS Private Wealth Management to other Cedacri clients in the near future.

"Our partnership with ObjectWay, a Wealth Management Software Services and Solutions market leader, guarantees high quality solutions for our Upper Affluent and Private clients, a fast growing competitive business , which requires an advanced financial advisory approach. We will integrate our outsourcing services with ObjectWay software, already designed to take into account market and clients' potential future changes " Fabio De Ferrari, General Director of Cedacri.

"Our customers will be able to rapidly implement differentiated Wealth Advisory models , selecting the best asset and wealth client's allocation, thanks to our highly flexible platform , which can be easily integrated in the client's business context and organisation. We are very proud that a leading financial institution, such as Gruppo Cedacri, has chosen ObjectWay as its financial advisory partner. As a result of our agreement, Gruppo Banca Etruria has already managed to activate an advisory service for all its clients, providing three different service models. One of the models is particularly innovative and suitable for top private clients" Luigi Marciano, President of ObjectWay .

"Advisory services, based on ObjectWay-Cedacri software platform , provide highly customised investment solutions to Gruppo Banca Etruria's clients. In particular, clients can receive a report that includes clear and complete portfolio investment information. Real time data availability enables the development of a trust- based relationship between the client and the financial advisor that could lead to the definition of new opportunities and concrete solutions" Paolo Manuelli Director of Wealth Management Center - Gruppo Banca Etruria.

The Wealth Management Center, part of Gruppo Banca Etruria, is the first Cedacri client to adopt the ObjectWay platform and offers three new advisory services:

• " Basic Advisory Service, targeting affluent clients with simple investment portfolio needs
• " Advanced Advisory Service, targeting private clients, with more complex investment portfolio needs. The service includes continuous advisory activities, such as individual client's portfolio analysis and management, based on its investment objectives and risk profile, dedicated advisor, and periodical review. The client needs to pay a fee proportional to the portfolio value.
• " Advisory Plus Service, targeting High Net Worth clients (i.e.: portfolio value higher that 2 million euros) that includes additional services,such as the possibility to interact directly with a Wealth Management advisory specialist .

Gruppo Banca Etruria financial advisors are able to evaluate client's financial holdings and the investment risk profile, with information provided by ObjectWay's application system. They can then build a client's personalised investment portfolio, based on decisions negotiated and agreed with the client. Client's portfolio monitoring will depend on future market trends.

The new technology and solution platform, set up by Gruppo Banca Etruria and Cedacri in partnership with ObjecWay, provides a series of advantages:

• " the possibility to customize client's service, offering a family of different models for each specific segment;
• " a general service enhancement and homogenization: all private bankers can work with the same processes and software tools;
• " quality, asset allocation, compliance and sales volumes real time monitoring.

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"There is a growing number of high-net-worth and ultra-high-net-worth classes around the world, -said Luigi Marciano Chairman of ObjectWay S.p.A-. In most developed nations, the wealthy are accumulating assets more rapidly than the middle class. At the same time, many emerging economies are thriving, with high annual growth rates. Growth in countries such as China, Brazil, India and Russia represents new good opportunities for bank and private banking services" Objectway started to explore European Eastern countries in the 4th quarter of 2010 and now decided to value the opportunities of Russia market. A recent FT article stated the the number of dollar billionaires in Russia rose to 114 in 2010. This represents a new record after the previous peak in 2007 when there were 107. Although the rise is largely due to the strong performance of the Russian stock market in 2010 it is still good news for those working in wealth management & private banking business, and creates opportunities for the market players.

The wealth management market in Russia is becoming much more competitive, spurred on by the growth of domestic providers. Russian high net worths is not yet sophisticated but the landscape for this sector is changing with the presence of an increasing number of international banks creating a more competitive market for the management of wealth.

According to Mr. Luigi Marciano ObjectWay solutions could have a good appeal in Russia and Eastern European countries as they are already used by wealth management market leaders in Western Europe.

OFS Wealth Management Platform dramatically improves your processes for Client Management, Sales Management, Personal Financial Planning, Portfolio Management, Alert Management, Compliance, Client Reporting, and Management Control.
OFS is used by more than 90 financial institutions in Europe. It is employed by about 10,000 personal bankers in 6,000 branches, 2,000 private bankers, 35,000 financial advisors, 2,500,000 on-line individual investors.
Global Winners like Barclays and Unicredit have already chosen our software platform to support their innovative Wealth Management service models.

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Smartphones and tablets will revolutionise the operations of financial promoters, private bankers and clients in the financial services and wealth management sectors.
These mobile devices are easy to handle, are constantly connected to the network and will offer an easier more attractive and effective way to manage financial portfolios based on the possibility of receiving and monitoring data and making decisions in real time anytime, anywhere.
The spread of these devices is increasing exponentially, as confirmed by market analyses estimating that by 2011 there will be around 400 million users worldwide, and that this figure will double over the following 3 years (Source: Gartner Inc.).
For financial institutions, the availability of these tools will be a key competitive differentiator essential for improving customer relations, the quality of their services and the productivity of their networks of financial advisors.

OWealth Apps is available in two versions, one for financial advisers and one for clients. By installing OWealth Apps on a smartphone or tablet, a financial adviser can look for a client and view that client's data; browse the investment portfolio; obtain an analysis of portfolio performance, risk and compliance with interactive graphics; view product data and news; set and receive alerts based on positions, portfolios and clients; check the status of orders and handle any critical issues concerning suspended orders. By installing OWealth Apps on a smartphone or tablet, the client will benefit from a subset of functionalities, with simplified financial analysis and views compared with those available to the financial adviser. OWealth Apps also leverages the full capabilities of the native device, such as the ability to call and send e-mails and SMS messages to clients, calculate the route and activate the navigator to reach them.
It is possible to download a video demonstrating the functioning of the main features of the application from the ObjectWay web site, http://www.objectway.com

OWealth Apps comes integrated with the OFS Personal Financial Planning platform. The many financial institutions already using this platform in Italy and abroad will be able to make these new services available simply by installing the new solution.

OWealth Apps can still be easily taken up even by those who are not yet users of ObjectWay because, thanks to its architecture, the services can be easily integrated even with proprietary or third party wealth management platforms.

OWealth Apps is based on the innovative ObjectWay Mobile architecture, and is now available on iOS and Android operating systems and will be available on RIM by the first half of 2011. Today, these operating systems provide more than 80% coverage for smartphone and tablet users and, according to leading market analysts, this will rise to 90% by 2014.

The solution has been designed by ObjectWay Mobile Solutions unit, specialised in the ideation and creation of mobile applications. OWealth Apps is higly scalable, and therefore works effectively with a high number of users connected at the same time, it guarantees high safety standards, it provides both pushing and advertising mechanisms, and some of its features are available even in the absence of network connection in offline mode.

"The new application fully meets the needs of financial institutions to leverage mobile channels to increase productivity and the speed of communication and commercial network intervention to the benefit of the end user and the overall quality of service. In addition, it further enhances financial advisory services by allowing the end user to become an active part in exploitation of the service itself,” according to Alberto Cuccu, head of the Financial Software Business Unit of the ObjectWay Group. "OWealth Apps extends and completes our ObjectWay Financial Suite Personal Financial Planning platform and has been evaluated as a source of competitive advantage by our clients who already plan to use it. An important financial advice network will be the first to install the new platform before the end of the year."

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The ObjectWay Financial Suite (OFS) was selected by SEC SERVIZI after an extensive evaluation of the market conducted by carefully analysing the solutions and their ability to meet the needs of customers, as well as non-customers. The solution is currently being installed and integrated with the Secnew outsourcing platform and will soon be available with various customisations for differentiating the business of SEC's Customer and Member banks.

The need to identify a software vendor partner capable of providing a platform to support MiFID-compliant financial consulting services to bank's customers is part of SEC SERVIZI's commitment to work alongside and support the activities and business of its client banks. It also aims at distinguishing and improving the level of the financial consulting services by offering banks high value-added services, even to high-standing customers, in accordance with the national compliance guidelines.

The ObjectWay Financial Suite (OFS) provides customers with a comprehensive financial service, which includes the following steps: identification of internal or potential bank customers, reading/writing of the MiFID questionnaire for identifying the financial profile and determining the model portfolios recommended by banks, analysis of the customer's current portfolio presented with different financial tools and criteria (macro and micro asset classes, third-party assets, etc.), supply of a portfolio model, personalised for each bank and created based on the customer's requirements, monitoring of the current portfolio and the model for identifying any movements (by risk, yield, volatility), management of the purchase and sale orders necessary to bring the customer's current portfolio in line with the model portfolio, delivery of periodic reports to customers, comparison of the portfolio in terms of allocation to the various micro asset classes and back testing (i.e. the portfolio's behaviour and performances compared to the objectives and risk model), and forecasts based on performance, risk and volatility indicators defined by the Bank.

"We are extremely happy to have been chosen as a partner of SEC SERVIZI, a leading Italian consortium that provides specialised IT application services to Italian banks, and that has always been committed to enhancing the operating capabilities and technological innovation to Client and Member Banks", declared Luigi Marciano, President and CEO of ObjectWay S.p.A. "The 'ObjectWay Financial Suite' to be integrated into the SEC information systems combines two fundamental requirements for banks: compliance with the European directives and provide added value to ensure incremental business and profits for SEC Servizi's customers within the financial advisory services arena. Objectway Financial Suite significantly contributes to achieving these objectives in accordance with the spirit of the MiFID Directive, aimed at protecting investors and improving their choice of investments".

Luciano Dalla Riva, Managing Director of SEC SERVIZI declared: "The increasing interest and special attention that Members and Customers place on IT solutions is testimony of the fact that information technologies have become a strategic lever for banks and of how the technological solutions offered are increasingly perceived as an important investment for development. On the strength of this awareness, over the last few years SEC SERVIZI has accelerated a development path that has allowed the company to reach high performance levels. On the basis of the increasing synergies coming from the continual expansion of the company and its clientele, SEC SERVIZI can now provide high quality services that give Members and Customers an evident and real competitive advantage".

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With a network of over 2,500 Personal Financial Advisors, 900,000 customers and 30 billion Euros of assets, FinecoBank - Unicredit Group is introducing a new, comprehensive and customised financial advisory service for customers who choose to manage their investments with the help of an advisor.

The new FinecoBank advisory model comprises full management of advisory contracts in compliance to the MiFID directive: customers sign a main contract to manage one or more accounts with dedicated financial portfolios. Each portfolio has an asset allocation consistent with the customer risk profile, available funds and investment duration.

To implement its new advisory service, FinecoBank adopted a set of solutions provided by ObjectWay, an Italian software solutions specialist for the banking and financial services sector.
FinecoBank deployed the “Personal Financial Planning”, “Portfolio” and “MiFID Suitability and Appropriateness” solutions, all parts of the ObjectWay Financial Suite software platform that provides data, information and functionality needed by the financial advice processes.

The ObjectWay solution does ex-ante and ex-post checks of portfolio suitability using parameters typical of the MiFID 3rd level model. It then continues to execute periodic risk monitoring, benchmarking and rebalancing and supplies periodic reporting to advisors and their clients.

The new service also includes a diagnosis contract in which the software is used to analyse risks and returns of the client’s entire set of investment portfolios, including investments held by other banks.

"We are proud to have been selected by FinecoBank - Unicredit Group. ObjectWay Financial Software meets market success because it offers first-class support to management and compliance of new financial services”,
said Alberto Cuccu, COO of the Financial Software Business Unit in ObjectWay.
"Our solutions are designed in full compliance with MiFID and offer considerable benefits to customers such as flexibility of use, extended customisation capabilities, ease of integration, quick and predictable roll-out.
This explains their adoption by banks, broker and asset management companies of all sizes"

ObjectWay is the leading Italian software vendor in financial products distribution and advisory services. Its software platform has been adopted by national and international banks and brokers in Italy, France and Spain. It is currently used by over 5,000 branches, more than 50,000 financial advisors and private bankers and more than 2 million online customers.

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