The established Milan-based investment bank, CheBanca!, is offering customers a new concept in banking by making wealth management much more accessible and more client-oriented for the mass affluent segment.
Through the implementation of Objectway’s Hybrid Advisory platform,
CheBanca! offers its customers a native multichannel service which provides
them with a few simple product offerings, a product offer expansion, and an innovative and distinctive advisory.
Moreover, they have achieved the disintermediation of some steps of the onboarding, goal setting and financial planning processes, by giving customers the freedom to choose if and to what extent they want to operate by themselves or to be assisted by any other channel: branches, customer service, or advisors.
CheBanca! has also democratised advisory services traditionally reserved for private banks. In fact, the minimum threshold to access the service, along with
the lower costs, make it a very democratic product that is available to a range of customers that have previously been neglected.