During OWIN26, Objectway Customer Conference, We Wealth met with Objectway and Cinven to explore how platforms, artificial intelligence and investment strategies are redefining the wealth management landscape. The discussion brought together industrial vision and financial perspective, offering a coherent view on how innovation can scale effectively without increasing complexity.

Luigi Marciano, Objectway’s Group Founder & CEO, outlined how Objectway’s journey began with a clear intuition: platforms would fundamentally transform the way technology is used in financial services. Starting from wealth management—one of the most complex and client-centric areas—the company progressively built a scalable platform capable of supporting financial intermediaries across the entire value chain, first in Italy and then across Europe. This evolution led to a broader, pan-European vision, where technology, local expertise and a unified culture converge in the “One Objectway” approach, enabling institutions to differentiate their service models while managing regulatory and market complexity.

Building on this, Luigi Marciano highlighted how partnerships have become essential to turning innovation into tangible value. The traditional outsourcing model has evolved into a more strategic approach, where financial institutions increasingly rely on specialised partners also for core processes. This shift is driven by the rise of “as-a-service” models, where Objectway has been a pioneer, delivering integrated solutions that fit seamlessly into existing ecosystems rather than replacing them, ultimately reducing complexity while enhancing operational efficiency.

In this context, the perspective of private equity further reinforces the importance of scale and long-term vision. As explained by Luigi Sbrozzi, Partner at Cinven, the investment in Objectway was driven by its unique positioning as a truly pan-European WealthTech provider, combined with a strong and sustainable growth model. With deep sector expertise and a partnership-driven approach, Objectway is able to support both domestic institutions and major international players in their transformation journeys.

Looking ahead, the collaboration between Objectway and Cinven aims to accelerate international expansion and continuous innovation, strengthening the company’s leadership in the WealthTech space. Together, their perspectives highlight a shared direction for the industry: a future built on scalable platforms, integrated ecosystems and strategic partnerships capable of delivering innovation without added complexity.